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Symbols

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SYMBOL MARK

심벌마크

With Boryeong’s determination to grow into the nation’s best local authority and global coastal tourist destination, the gradational blue and V-shaped image symbolize the city’s progressiveness toward better future and ‘VIVA Boryeong.’

  • 심벌마크

    ‘THUMB-UP’
    Boryeong’s firm intention to become the best local government in the Republic of Korea

  • 심벌마크

    The ascending image of repetitive circles
    A strong desire for an attractive costal tourist destination with the dynamic aspect of the clean Seohae Sea as a motif

  • 심벌마크

    Dark blue: calmness, creativity
    Clean and transparent administration and construction of flourishing and creative future

  • 심벌마크

    Sky blue: Happiness, brightness, future
    Citizens’ happiness and bright future as well as the clean image of Boryeong as a coastal tourist city

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LOGO TYPE

  • 로고타입 보령시

    It is the logo type of Boryeong.

    The emblem of Boryeong in dark blue symbolizes the clean and transparent administration and construction of a flourishing and creative future.

  • 로고타입 보령시

    It is the signature of Boryeong City Hall.

    It was designed to ensure various application both in Korean and English.

  • 로고타입 보령시

    It is the emblem of Boryeong.

    It is the emblem which represents the symbol of Boryeong. It has three color types.

INTEGRATED BRAND

공동브랜드

‘VIVA Boryeong’ implicitly means ‘Peace and Comfort Forever (a great city to live in for a long period of time).’ In a perfect harmony with the historical value of Boryeong, it enhances hometown pride and concisely expresses the city’s image. With the emblem and the deep orange color symbolizing the vigor and passion of Boryeong, ‘VIVA Boryeong’ represents a flagship brand.
A diverse and dynamic city with a deep orange color,
An unforgettable and romantic city with orange and
A great city to live in with endless peace and comfort with gradational orange

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MASCOT

마스코트

Meodori & Meosuni

A young couple smeared with mud relaxing and tanning on the beach is freely expressed in a Picasso-like geometric and unbalanced pattern. To draw closer to people in a natural fashion with a more intimate image, primary colors are added to the background color (brown).

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